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Footshop x Y-3 Elite 5
Director/Photographer
Jakub Dohnálek
Online campaign
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Agency
Client
Footshop
Campaign
Y3 Elite5
Director
Jakub Dohnálek
DOP
Honza Kolář
KV Photo
Jakub Dohnálek
Realization
01/2026
For the Footshop x Y-3 Elite 5 project, we focused on character over performance. Each individual is placed in an isolated, minimal space where movement becomes a personal expression rather than a depiction of sport. The silhouette of the body and the Y-3 Elite 5 jersey take center stage, interpreted uniquely through attitude, rhythm, and inner focus. What we see isn’t a game being played, but the essence of sport translated into gesture, presence, and energy.
Visually, the film is built on a static, graphic camera language, broken only when motion is needed to shift tension or inject contrast. Dark, monochromatic tones with subtle blue undertones shape a controlled, moody atmosphere, allowing natural skin tones to cut through with clarity. Through rhythmic editing, directional movement, and occasional multiscreen compositions, distinct personalities are connected into a single visual system — highlighting contrast while revealing a shared mindset at its core.
























