Footshop - Adidas Superstar

Director, Photographer

Jakub Dohnálek

Commercial

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Agency

Client

Footshop Prague

Campaign

Adidas Superstar

Director

Jakub Dohnálek

DOP

Honza Kolář

KV Photo

Jakub Dohnálek

Realization

01/2025

There’s no story — the Superstar silhouette is the story. It’s so iconic, we built the entire visual concept around its shape and presence. We created a series of striking black and white visuals, working with contrast and shadow to evoke a feeling that’s both pleasing and slightly unsettling.

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To add depth and texture, we used vintage and special effect lenses that intentionally distort and fragment the image. The result? Visually gritty, almost abstract compositions that enhance the atmosphere and amplify the mood. Raw. Bold. Iconic — like the sneakers themselves.