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Footshop - Y3 Regu
Director
Jakub Dohnálek
Commercial
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Agency
Client
Footshop
Campaign
Y-3 Regu
Director
Jakub Dohnálek
DOP
Honza Kolář
KV Photo
Jakub Dohnálek
Realization
04/2025
Y-3 REGU – “Master & Disciples” is a 30-second cinematic piece set in a vast, dark training hall defined by soft toplight and endless shadow. A silent formation of disciples stands in stillness until The Master—an athletic Asian man radiating quiet authority—enters the space. With a subtle command, stillness transforms into sharp, synchronized taekwondo movement.
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This collaboration of Footshoop and Y-3 Regu was one for the book — from finding a whole taekwondo team to playing with levitation and lights. Not our average day on set but we are definitely not mad about it.
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