Milujeme dobré maso

Nothing brings people together like good food.

The project 'We Love Good Meat' is an initiative of the Ambiente Company and aims to acquaint the general public with the butcher's craft - from breeding, through processing, to the preparation and serving of selected batches.

Our agency was approached to construct an innovative solution and create a series of videos (within 1 minute) and photos from selected restaurants and events. The aim was to allow the viewer to easily and concisely learn how to modify the individual cuts of meat, and for example, how to prepare the best steak. Since over 80% of social networking videos are viewed without sound, we also emphasised the post-production process, visualising the processes from A to Z using graphics.