Freshlabels Urban Travellers FW19
Freshlabels Urban Travellers | FW 2019
Urban Travelers is the third campaign of the Czech fashion clothing store Freshlabels. After last year's cooperation on the Rodeo project, we decided to make a pure image video of 10 Czech influencers in various situations across the city and nature. The talented director Viet Duong was in charge of directing and the creative concept.
Due to the time schedule of the protagonists themselves, it was very difficult to plan the three day shoot. A great challenge was also the number of authentic locations at which we filmed.
Thanks to precise planning, enormous commitment and experience of the whole crew, we managed to create a very original and energetic spot expressing the current values and approach of the Freshlabels brand.
The shoot also included photo-production of key visuals for the outdoor campaign. The author of the concept and the photographs themselves is photographer Jakub Dohnálek.
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