Angee Kickstarter Video

The Brief

We were approached by Cleevio to create a kick starter campaign for their new home security system - Angee. The brief was to produce and film a video with an aim to introduce the product in order to source fundings for its realisation.

The Solution

Working directly with a client it was crucial to make sure we understood the client's exact visions and needs prior to the production stage. We centred the campaign around two major aspects and treated it accordingly. Firstly, we were introducing highly sophisticated gadget, secondly the whole campaign was meant to target the US market.

Considering the nature of the product the average kick starter campaign was out of question. As the product itself we had to create a very clever and exceptional video that would allow for demonstrating all of Angee’s ground braking features.

The Final Video

Working along side Cleevio marketing team, together with our director Adam Vopicka we helped to develop number of different scenarios before settling on a plot line built around a New Yorker Max and his family introducing Angee through their story.

The film was fully produced through We Are productions and shot at a supreme location Uhelny Mlyn with experienced support team and our DOP Michael Sroubek who managed to create visually driven shots complimenting the product.