Volvo – České zážitky ve švédském stylu

Client

Volvo Czech Republic

Agency

WMC/Grey

Director

Calum Ferguson

Realization

05 / 2016

The Brief

We were approached by the WMC/Grey agency with the task to create 3 online spots for their campaign "Volvo - České zážitky ve švédském stylu" providing a full production service. The aim of the campaign was to promote a special summer contest where people would share their „Czech experiences in a Swedish style“ and where they could win a Volvo car for the summer. The spots show a couple enjoying typical Czech activities in „Swedish style“, meaning enjoying three typical Czech free time activities using their Volvo car.

The Solution

It was challenging to shoot three spots in one day and we were dealing with various issues such as shooting with alive deer, the need of finding suitable shooting locations as close to each other or postponing the shooting day because of unfortunate weather conditions. Thanks to an efficient and succesful time management, we were able to shoot all 3 spots on one shooting day and fulfill all client´s demands.

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