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Provident - Spolu se domluvíme




Adam Sedlák


Aleš Svoboda


3 / 2019



The Brief and Solution

The brief for the latest campaign of the Provident brand was to follow the storyline and the spots from last year’s campaign. Following the current trends, director Adam Sedlák decided to approach the commercials in a slightly more modern way. From the production point of view, the biggest challenge was to build two completely different studio environments in two different locations in Prague and apart from the video shoot itself, to also organize a photo shoot of the print campaign on the same day.

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