O2 - Zvedni se
We were approached by the Nadace O2 foundation to create two short spots for their SmartUp project campaign. This project offers young people who come up with a creative idea of how to change their evironment for the better to join a competition where they can eventually be rewarded by the funds needed for the realization of their project.
The goal of the spots was to give the viewer the feeling of a boring atmosphere while keeping him entertained and motivated to watch the whole video. In one shot it was important to work with interesting scenography which would catch the viewer´s attention and give him the idea of the heroes´ personalities and the bored state of mind that they are in. Sound design was of no less importance - if paying close attention to the sound the viewer catches various jokes which help to keep the almost one minute long videos interesting. We also used a real-life sign to highlight the pop-up banners that were eventually used on Youtube to redirect to the project website.
By combining both scenography, sounddesign and the actors´ actions we created a spot which fulfills its aim - it is entertaining despite being quite long and while watching the viewers stay curious to see.
WeAre looking forward to creating
the next amazing video for you.