Figaro - Tajné radosti

The Brief

A short spot encouraging Slovakian housewives to participate in a contest in which they share their special little secrets using a microsite specifically designed for this campaign. Working with an agency-based director we created a spot which provoked a great response from within the target group.

For this campaign, we were approached by the Outbreak agency who wanted to create an online campaign targeted at Slovakian middle aged women, especially housewives. The task was to create a short video showing the secret pleasures of average Slovakian housewives to whom the target group could relate - activities such as laying in bed wearing pyjamas for the whole day or using the sound of the vacuum cleaner to put your baby to sleep and enjoying the time that you get for yourself. The aim of the video was to encourage women to share their special little secrets on a microsite designed for this purpose by the agency.