BMW 4 Elements by Milan Kunc
The Brief and Solution
The BMW i8 Roadster 4 elements by Milan Kunc is a limited edition supersport car designed by the world-renowned Czech-German artist Milan Kunc in cooperation with the Prague gallery Cermak Eisenkraft. The project aims at an original way of pointing out topics associated with environmental protection and long-term sustainability. That was also why the revolutionary plug-in hybrid sports car BMW i8 Roadster was selected as an “art canvas”. The car will be auctioned and the profit will be donated to a non-profit organization The Ocean Cleanup which aims to rid our oceans of plastic.
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