The new Audi Q7
The new Audi Q7 with Tomas Satoransky
On the occasion of the launch of the new Audi Q7 car, the Addict agency created a local campaign for the Czech market, which included a short online commercial with the professional NBA player Tomáš Satoranský as the main hero. Our task was not only to take care of the entire filming in an extremely short time, but also to be 100% effective on the set because of the very busy program of Tomáš Satoranský - we only had a few hours of Tomáš Satoranský’s time for both the video and photoshoot.
The creators of the concept are the creative director Jaroslav Moravec and a leading Czech cinematographer Filip Marek, who together came up with the concept of an ultra-slowmotion camera rotating around Tomáš Satoranský performing the legendary basketball dunk. The key visuals were photographed by Jakub Dohnálek.
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